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With expertise in WordPress development and digital growth, I specialize in creating and executing integrated marketing strategies that enhance brand visibility, drive customer acquisition, and maximize ROI.<\/p>\n<p class=\"sm-text\">At Bigfoot Ventures, I designed and managed PPC campaigns that significantly increased traffic and conversions while keeping advertising costs efficient. I also leveraged AdSense optimization to generate consistent revenue streams for new ventures. Additionally, I played a key role in launching and scaling online businesses by building high-converting WordPress websites, ensuring seamless user experience, and optimizing content for both search engines and customer engagement.<\/p>\n<p class=\"sm-text\">Skilled in combining creative content development with analytical decision-making, I collaborate with cross-functional teams to align marketing campaigns with business goals, ensuring long-term growth and market penetration. My expertise spans content strategy, SEO, digital analytics, and A\/B testing, all aimed at achieving sustainable success for emerging brands in competitive markets.<\/p>\n<p><ul class=\"standard-arrow bullet-top\"><li><p>Developed and executed data-driven PPC and AdSense strategies for portfolio companies, increasing web traffic by 156% and saw an 30% increase in revenue.<\/p>\n<\/li><li><p>Managed and optimized multi-channel digital ad campaigns, ensuring alignment with business objectives, and ensuring effective monetization through strategic ad placement and audience targeting.<\/p>\n<\/li><li><p>Led the end-to-end launch of multiple new online businesses, building fully optimized WordPress websites with user-friendly interfaces and SEO best practices resulting in improved campaign performance to drive organic traffic and higher conversion rates.<\/p>\n<\/li><li><p>Collaborated with cross-functional teams to develop content strategies and integrated marketing campaigns, that aligned with business objectives, enhancing brand visibility and customer acquisition.<\/p>\n<\/li><li><p>Conducted ongoing performance analysis and A\/B testing of campaigns, landing pages, and website features, and bidding strategies, resulting in a 40% improvement in key metrics like lead generation and customer engagement and overall campaign efficiency.<\/p>\n<\/li><\/ul>[\/vc_column_text][vc_column_text css=&#8221;&#8221;]<b>Reason for leaving:<\/b><br \/>\nAdvancement within the Company<\/p>\n<p class=\"sm-text\">Transitioned in pursuit of a Studio Manager role that aligned more closely with my professional strengths and long-term career direction.<\/p>\n<p>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner]<div class=\"hr-thin style-line\" style=\"width: 100%;border-color: #e4e4e4;border-top-width: 3px;\"><\/div>[\/vc_column][\/vc_row][vc_row][vc_column][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row full_width=&#8221;stretch_row&#8221; bg_type=&#8221;bg_color&#8221; bg_override=&#8221;ex-full&#8221; type=&#8221;vc_default&#8221; bg_color=&#8221;#f7f7f7&#8243; bg_color_value=&#8221;#f7f7f7&#8243;][vc_column][vc_row_inner][vc_column_inner width=&#8221;1\/2&#8243; offset=&#8221;vc_col-lg-3 vc_col-md-3 vc_col-xs-12&#8243;][vc_column_text css=&#8221;.vc_custom_1778029704071{margin-bottom: 0px !important;}&#8221;] Bigfoot Ventures, LLC (Defunct &#8211; Operations ceased 2021) Shibuya, Tokyo, Japan[\/vc_column_text][vc_single_image image=&#8221;38692&#8243; img_size=&#8221;350&#215;223&#8243; alignment=&#8221;center&#8221; css=&#8221;.vc_custom_1771027785378{padding-right: 30px !important;}&#8221;][\/vc_column_inner][vc_column_inner width=&#8221;1\/2&#8243; offset=&#8221;vc_col-lg-2 vc_col-md-2 vc_col-xs-12&#8243; css=&#8221;.vc_custom_1647149680763{padding-bottom: 5% !important;}&#8221;][vc_column_text css=&#8221;.vc_custom_1678066768720{padding-bottom: 15px !important;}&#8221;] Content Strategist Digital Marketing [\/vc_column_text][\/vc_column_inner][vc_column_inner offset=&#8221;vc_col-lg-7 vc_col-md-7 vc_col-xs-12&#8243;][vc_column_text css=&#8221;&#8221;]Salary: \u00a54,500,000\/year | Full-time, 40hrs\/week Dynamic&hellip;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6,11,12,14],"tags":[],"class_list":["post-37525","post","type-post","status-publish","format-standard","hentry","category-digital-content","category-marketing","category-project-manager","category-web-designer","category-6","category-11","category-12","category-14","description-off"],"_links":{"self":[{"href":"https:\/\/jbjohnston.us\/wp-json\/wp\/v2\/posts\/37525","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/jbjohnston.us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/jbjohnston.us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/jbjohnston.us\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/jbjohnston.us\/wp-json\/wp\/v2\/comments?post=37525"}],"version-history":[{"count":1,"href":"https:\/\/jbjohnston.us\/wp-json\/wp\/v2\/posts\/37525\/revisions"}],"predecessor-version":[{"id":39523,"href":"https:\/\/jbjohnston.us\/wp-json\/wp\/v2\/posts\/37525\/revisions\/39523"}],"wp:attachment":[{"href":"https:\/\/jbjohnston.us\/wp-json\/wp\/v2\/media?parent=37525"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/jbjohnston.us\/wp-json\/wp\/v2\/categories?post=37525"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/jbjohnston.us\/wp-json\/wp\/v2\/tags?post=37525"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}